New research from Technomic shows that a growing percentage of consumers believe that prepared foods in retail stores are not only cheaper than similar items in restaurants, but the quality is also on par.
According to the research firm, retail stores have always matched up well against restaurants for convenience and value. In its more recent surveys, Technomic also found that retailers are getting higher grades for availability of premium and good-for-you items, food quality and freshness.
Jenny Anderson, who directs Technomic's Retailer Meal Solutions (RMS) Monitor service, said in a press release, "Retailers' prepared foods programs have evolved to the point that they are considered viable alternatives to restaurants of all types and service styles, from full- and quick-service to upscale and more affordable concepts.
Consumers heading to a variety or retail outlets today have choices in many locations going well beyond deli sandwiches (subs, heros, hoagies, po' boys, etc.), mac and cheese and rotisserie chicken.
"The appeal goes well beyond convenience and value," said Ms. Anderson. "Consumers clearly recognize enhancements that are based on restaurant influences."
The improvements made by retailers have cost restaurants visits, according to Technomic. Restaurant formats affected most by the switch to retail outlets have been "family style, upscale fast food and traditional fast food." Over two-thirds of consumers who eat at these types of restaurants told the research firm that they had cut back on their visits.