Through a special arrangement, presented here for discussion is a summary of an article from Convenience Store Decisions magazine.
A new national survey revealed that 63 percent of Americans have had a particularly unpleasant experience in a public restroom due to the condition of the facilities. That's particularly bad news for c-stores and other retailers looking to grow foodservice sales.
The top restroom complaints: really bad smell (82 percent); clogged or unflushed toilets (79 percent); and an overall appearance that's dirty, unkempt or old (73 percent). To avoid contact with germs, 64 percent will operate the toilet flusher with their foot, 60 percent will use paper towel when touching the restroom door, and 48 percent will open and close doors with their hip.
The survey, commissioned by Bradley Corp., a manufacturer of bathroom furnishings, found 64 percent of Americans say they'll either think twice about patronizing the business or will never frequent it again.
That's why top quartile chains like Thorntons have designed restrooms that feature bright lighting, floor to ceiling tiles and hands-free XLERATOR air dryers that are motion activated. In furnishings, Thorntons looks for equipment that is durable and easy for its team members to clean, which helps ensure they are more likely to stay clean.
Buc-ee's superstore location in New Braunfels, TX, was named the winner of Cintas' 11th annual America's Best Restroom. In a follow-up whitepaper titled Becoming America's Best Restroom, Cintas provided tips on how businesses can utilize a multi-level approach to taking their restrooms from passable to exceptional:
Define Clean for Your Core Customers. Mothers want cleanliness and baby changing areas, while a younger demographic might be more apt to notice the amenities and remember if the soap dispensers were low or the toilet paper was missing.
Develop a Checklist. A cleaning schedule and an employee checklist is key.
Use Products That Perform. Air fresheners, auto flushes and urinal screens can help maintain cleanliness and keep restrooms smelling clean. Mops, wipes and chemical dispensing systems should always be on hand.
Partner for Success. A facility services provider is an option for those facing challenges. In-house employees typically perform daily maintenance while service providers ensure that restrooms are constantly stocked and regularly deep cleaned.