Target says its new "The Great Save" promotion gives consumers all the benefits of bulk deals found at warehouse clubs without the need for any membership fees.
"The Great Save is a way for Target to offer our guests exceptional deals on everyday essentials -- just in time for their post-holiday stock-up -- and a treasure-hunt experience with a variety of exciting designer brands," said Kathee Tesija, executive vice president of merchandising, Target, in a press release. "This event is a fresh, innovative approach to meeting our guests' evolving needs and providing them with the opportunity to save even more at Target."
The promotion, which runs January 3 through February 21, is an attempt by the chain to build on the promise behind its "Expect More. Pay Less." tag line.
Consumers will be able to buy products across a host of categories -- from apparel, electronics, food, health and beauty care, housewares and more -- at substantial savings, according to the chain. All items in the promotion will be located in a single "Great Save" location inside the roughly 1,000 Target stores participating in the event. The chain operates 1,740 stores in the U.S.
The chain is also making some of the items in the promotion available for purchase online. Consumers can get more information by going to Target.com/thegreatsaveevent.
Discussion Questions: Do you see Target's "The Great Save" event as anything more than the limited club pack approach that others have taken when dealing with warehouse club competition? Do you see, for example, any format changes either in existing stores or a new concept as a result of this promotion?