The 56-store Smith & Hawken retail store chain may have failed as a division of The Scotts Company, but Target saw enough from the brand's gardening products and outdoor furniture to decide it wanted to keep the brand alive and sell it in its own stores.
Last week, Target announced it had acquired Smith & Hawken's brand and other intellectual property from Scotts. The chain has been selling Smith & Hawken decor, gardening products and outdoor furniture since 2006. Gaining full control of the brand will allow Target to expand its offerings.
"We're thrilled to own such an admired and iconic brand," said Kathee Tesija, Target's executive vice president of merchandising."We believe the Smith & Hawken brand complements our existing portfolio of owned brands."
Discussion Questions: Did the liquidation of the Smith & Hawken retail chain damage the brand and will that have any effect on the sale of products in Target stores or on its website? What do you expect Target to do with the Smith & Hawken brand now that it owns it?