As previous RetailWire discussions on Target's P-fresh have shown, industry experts are divided on just how successful the chain's grocery initiative has been. A RetailWire poll last November found that 68 percent gave Target either a B (33 percent) or a C (35 percent) for the effort.
There is no denying, however, that even with room for improvement, Target is making itself a force in grocery retailing. Supermarket News has the chain ranked as number four on its list of the Top 75 food retailers in North America.
The chain continues an aggressive remodeling program to bring an expanded selection of fresh, frozen, refrigerated and shelf-stable groceries to its stores. Target announced this week that it expects to complete 90 more P-fresh makeovers by June 24.
"We are excited to incorporate our enhanced food assortment into additional stores," said Annette Miller, senior vice president of grocery, Target, in a statement. "By remodeling these stores, we bring an expanded offering of fresh food and added convenience to our guests in these communities."
Target expects to have more than 1,100 of its current 1,765 stores with the P-fresh layout by year's end.