Target has teamed up with Wired to sell electronic gadgets selected by the magazine's editorial staff. The items will be featured on special end-cap kiosks in Target's 1,700+ stores as well as on target.com/wired.
The promotion is scheduled to launch in time for Dad and Grad season and will run 12-weeks. The Wired kiosks will feature 11 items, including the Adonit Jot Pro Stylus for tablets, NuForce NE-600 M/X Earbuds, and the Olloclip camera lens for iPhone 5. A greater selection of items will be available through the Target website.
"Target wanted to collaborate with an industry expert to create an assortment that will help our guests find the latest gadgets easily and conveniently," said John Butcher, vice president of electronics, Target, in a statement. "The editorial team at Wired shares our love for the latest gadgets, and Target's guests can trust them to offer credible product recommendations."
"We're trying to push Wired out and beyond the four conventional walls of how it's been defined its first 20 years," Howard Mittman, Wired's publisher, told Adweek. "The ability to cross-pollinate opens [Target] up to affluent young men, and we get the opportunity to tap into their scale."