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Target Ready to Make Statement in Food

Written by George Anderson

By George Anderson

A new report from J.P. Morgan suggests Tesco and Target may be ready to shake up the U.S. grocery business, according to Reuters.

While there have been plenty of reports about Tesco's planned entry into the U.S., the suggestion that Target may finally be ready to deliver something on the food side akin to its success in soft and hard goods merits attention.

J.P. Morgan projects Target along with Tesco will eat into the market share of supermarket chains possibly leading to further consolidation within the grocery channel.

Target has increased its emphasis on food over the past couple of years, including expansion of grocery space in its discount stores. It has also sought to differentiate with store brands including launching Archer Farms USDA certified organic products and a line of super premium pet foods under the LIFElong brand.

Discussion Question: Is Target finally putting itself in a position to become a significant force in the U.S. grocery business?

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