Apparently, Christmas shoppers aren't checking their lists twice.
Nearly 56 million adult online Americans (i.e., who use the internet) are likely to forget to buy a gift for their mail carriers and nearly 44 million are likely to forget to buy a gift for their neighbors, according to the Last-Minute Shopping survey from CashStar, a provider of digital gifting. Other people most often forgotten include the people entrusted with childcare, such as teachers and babysitters, as well as their co-workers.
The survey also found that despite the throngs of early shoppers around Black Friday and Cyber Monday, a quarter of online Americans only remember to buy a gift in the days leading up to an event, with nearly 10 million remembering on the day of the occasion.
"These results reflect how hectic our schedules are, especially during the holidays," said David Stone, co-founder and CEO of CashStar. "Despite our best intentions, we forget important people. Fortunately, technology is again helping to make our lives easier, now in the form of eGift Cards, which can be delivered in an instant from any computer, tablet or smartphone."
Other findings from the survey:
- Men were twice as likely to forget a gift until the day of an event compared to women;
- Eight million online adult Americans admitted to forgetting a holiday gift for their parents;
- When it comes to gifting, 36 million online Americans confessed to forgetting their bosses, while only 26 million bosses forgot their employees;
- Nearly 20 million online Americans said that they forgot the babysitter and nearly 26 million forgot their child's teacher.