DISCUSSION
The RetailWire Christmas Commercial Challenge: Amazon.com vs. Jet.com
Written by George Anderson
Source: Jet.com - "Spend Less On The People Your Love"
The 2016 Christmas selling season is off to a flying start. Black Friday and Cyber Monday revenues on the books — and the winner is ... e-commerce. A wide variety of companies and trade groups have reported an uptick in online traffic and sales that appear to confirm that Americans are engaged in a fundamental shift away from visiting stores to make holiday purchases, choosing instead to use mobile devices to place orders on retailer websites.
No two companies have invested more in driving sales online than Amazon.com and Walmart. In week three of the Christmas Commercial Challenge, we’re matching up e-tail giant Amazon’s “Priest and Imam Meet for Tea” spot against “Spend Less on the People You Love” from Jet.com, which Walmart acquired for $3 billion+ in September.
Amazon’s “Priest and Imam” commercial, which features a story of shared humanity, has gone viral, drawing more than 1.37 million views on the company’s YouTube page as well as generating press coverage and shares across social media sites. On Amazon’s Facebook page, the commercial has racked up 1.1 million views with 10,000 shares.
Jet.com’s “Spend Less” spot uses familiar holiday images set to a Tchaikovsky musical score to drum home the message that the more consumers buy on the site, the more they save. While it has not received the same press coverage or social media buzz of the Amazon spot, Jet’s YouTube page shows views on the spot have topped 5.2 million.
"A Priest and Imam meet for a cup of tea"
"Spend Less On The People You Love"