The RetailWire Christmas Commercial Challenge: Belk Vs. Overstock.com

Two commercials: Each created with the goal of drumming up consumer excitement and driving traffic and sales.

In the sixth episode of the RetailWire Christmas Commercial Challenge, we offer up new spots from Belk and Overstock.com for you to critique. (Toys "R" Us won in week one; Best Buy in week two; Kmart in week three, Kohl's in week four and Sports Authority in week five.) At the end of the holiday season, we will put all the winners from the ongoing competition up for a vote to determine the merchant with the most to be cheerful about during this season of stress and, hopefully, cheer.

Which is better? You decide.

• Heading South for Christmas - Belk/YouTube
• Coach Ditka Santa - Overtock.com/YouTube