The RetailWire Christmas Commercial Challenge: Best Buy vs. RadioShack
Holiday commercials, created with the same goal in mind — drum up consumer shopping excitement, reinforce the brand and send people marching through store doors or onto retailer websites. Some work brilliantly, while others result in plenty of clearance inventory once Christmas has passed.
Target's "Alice in Marshmallow Land" topped Walmart's "Gift List" to take week one of the 2014 RetailWire Christmas Commercial Challenge. This week Best Buy faces off with RadioShack.
Best Buy's "Our Best" commercial's intent is to demonstrate the many ways the consumer electronics chain lives up to its brand name. RadioShack's "Toyland Commercial" looks to use the quirky star power of Weird Al Yankovich to position itself as a playground of sorts for tech types.
Which is better? You decide.
![[Image: Best Buy ad]](/public/images/discussions/17902/best-buy-ad-still.jpg)
![[Image: RadioShack ad]](/public/images/discussions/17902/radioshack-ad-still.jpg)