DISCUSSION
The RetailWire Christmas Commercial Challenge: Dick’s Sporting Goods vs. Toys ‘R’ Us
Written by George Anderson
Source: Toys"R"Us - "Exactly What You Wish For"
We’re one week away from determining the ultimate winner of this year’s RetailWire Christmas Commercial Challenge.
This week’s matchup pits Dick’s Sporting Goods with its “Sounds of the Season” against “Exactly What You Wish For” from Toys “R” Us.
The Dick’s commercial, which is set to Pyotr Ilyich Tchaikovsky’s “Dance of the Sugar Plum Fairy” from The Nutcracker ballet, incorporates scenes from various sports and family gatherings to align with the spirit and “Sounds of the Season.”
“Exactly What You Wish For” from Toys “R” Us follows a young boy and his father through their respective preparations for Christmas until the big day arrives with a gift that ... well, you’ll see.
The video has over 1.5 million views on YouTube to date.
Dick’s Sporting Goods “Sounds of the Season”
Toys “R” Us “Exactly What You Wish For”