DISCUSSION
The RetailWire Christmas Commercial Challenge: GameStop vs. PetSmart
Written by George Anderson
Two commercials, each created with the goal of burnishing brand image, building consumer excitement and ultimately driving traffic and sales.
This week's matchup is between "Deer Crossing" from GameStop, a commercial featuring Santa's helpers up to some naughty, grand theft activity, and "Thanks" from PetSmart, which offers appreciation for four-legged family members in the form of chew toys under the Christmas tree.
![[Image: GameStop]](/public/images/discussions/17984/gamestop-still.jpg)
![[Image: PetSmart]](/public/images/discussions/17984/petsmart-still.jpg)
Which is better? You decide.