The RetailWire Christmas Commercial Challenge: Gap vs. H&M

Two commercials, each created with the goal of burnishing brand image, building consumer excitement and ultimately driving holiday traffic and sales.

This week's matchup includes "Mistletoe," one of the quirky new spots that are part of the holiday campaign from Gap, versus H&M's "Magic Holidays."

The Gap spot, along with others directed by Sofia Coppola for the chain's campaign, attempts to depict unusual situations that pop up during the holiday season and reminds viewers, "You don't have to get them to give them Gap. Dress Normal."

H&M goes for musical star power with a duet of "It Don't Mean a Thing (If It Ain't Got That Swing" from Lady Gaga and Tony Bennett.

Which is better? You decide.

• Mistletoe - YouTube
• Magical Holidays - YouTube