The RetailWire Christmas Commercial Challenge: J.C. Penney Vs. Sports Authority
Two commercials: Each created with the goal of drumming up consumer excitement and driving traffic and sales.
In the fifth episode of the RetailWire Christmas Commercial Challenge, we offer up new spots from J.C. Penney and Sports Authority for you to critique. (Toys "R" Us won in week one; Best Buy in week two; Kmart in week three and Kohl’s in week four.) At the end of the holiday season, we will put all the winners from the ongoing competition up for a vote to determine the merchant with the most to be cheerful about during this season of stress and, hopefully, cheer.
Which is better? You decide.
What do you think of J.C. Penney’s “Santa Baby” and Sports Authority’s “Unplug” commercials? Which will do the best job of reinforcing the individual retailer’s brand and driving business this holiday season?