DISCUSSION
The RetailWire Christmas Commercial Challenge: Kmart Vs. Walmart
Written by George Anderson
Two commercials: Each created with the goal of drumming up consumer excitement and driving traffic and sales.
In the third episode of the RetailWire Christmas Commercial Challenge, we offer up new spots from Kmart and Walmart for you to critique. At the end of the holiday season, we will put all the winners from the ongoing competition (Toys "R" Us won in week one; Best Buy took week two) up for a vote to determine the merchant with the most to be cheerful about during this season of stress and, hopefully, cheer.
Which is better? You decide.
![[Image: Kmart Kid Talk]](/public/images/discussions/17142/kmart-kid-still.jpg)
![[Image: Walmart Talker]](/public/images/discussions/17142/walmart-talker-still.jpg)