The RetailWire Christmas Commercial Challenge: Kohl's vs. T.J. Maxx

Despite strong consumer sentiment and solid job numbers, a recent spate of disappointing earnings reports has some feeling a bit uneasy about the retail industry's prospects for the holiday selling season. A strong ad campaign can be a difference-maker and this week RetailWire serves up two different spots from Kohl's and T.J. Maxx for your reviewing pleasure.

The two spots — Kohl's "Celebrate Togetherness" and T.J. Maxx's "Bring Back the Holidays" — focus on what makes the season special on a human level, away from the commercial emphasis.

Will these reminders of what's important achieve their reverse psychological intent and boost traffic and sales at the two chains? Last week's winner — Macy's "The Wish Writer" — employed a similar approach, so it's clear that soft sell works in the opinion many RetailWire readers. Which spot will win this week? The decision is yours.

Celebrate Togertherness - Kohl's/YouTube

Bring Back the Holidays - T.J. Maxx/YouTube