DISCUSSION
The RetailWire Christmas Commercial Challenge: Old Navy vs. Toys 'R' Us
Written by George Anderson
Two holiday commercials, each created with the goal of burnishing brand image, building consumer excitement and ultimately driving traffic and sales.
This week's matchup includes "Turpigen" from Old Navy, a commercial combining the star power of Julia Louis-Dreyfus (Veep, Seinfeld) with discounts on merchandise, and Toys "R" Us' animation-packed "Explosion of Play Magic" spot.
Which is better? You decide.
