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The RetailWire Christmas Commercial Challenge: Sears vs. Target

Written by George Anderson
Microsoft at NRF's BIG Show 2016 [Request a briefing]

This week's competition puts Sears up against Target. "Bring the Sleigh" from Sears emphasizes the retailer's wide selection of products with "The Carol of the Bells" as a musical backdrop. Target's spot, number five in a series, completes the epic journey of three children and Bullseye, the retailer's canine mascot, to light a massive Christmas tree.

Which spot will move on to join our previous week's winners — Macy's, T.J. Maxx, Best Buy, Barnes & Noble, Big Lots and Petco — in next week's finale of the 2015 RetailWire Christmas Commercial Challenge? Make your vote count.

[Image: Sears]
Bring the Sleigh - Sears/YouTube

[Image: Target]
Chapter 5: Starry Night Before Christmas - Target/YouTube

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