The RetailWire Christmas Commercial Challenge: Sears vs. Target
This week’s competition puts Sears up against Target. "Bring the Sleigh" from Sears emphasizes the retailer’s wide selection of products with "The Carol of the Bells" as a musical backdrop. Target’s spot, number five in a series, completes the epic journey of three children and Bullseye, the retailer’s canine mascot, to light a massive Christmas tree.
Which spot will move on to join our previous week’s winners — Macy’s, T.J. Maxx, Best Buy, Barnes & Noble, Big Lots and Petco — in next week’s finale of the 2015 RetailWire Christmas Commercial Challenge? Make your vote count.
What is your critique of “Bring the Sleigh” from Sears and “Starry Night Before Christmas” from Target? Which spot do you think does a better job of connecting with the chain’s core customer base while also reaching out to prospective shoppers?