The RetailWire Christmas Commercial Challenge: Target vs. Walmart
Holiday commercials, created with the same goal in mind. Drum up consumer shopping excitement, reinforce the brand and send people marching through store doors or onto retailer websites. Some work brilliantly, while others result in plenty of clearance inventory once Christmas has passed.
In the RetailWire Christmas Commercial Challenge (now in its second year) we will offer up two commercials for you to critique throughout the season. In the end, we will put all the winners up for a vote to determine the merchant with the most to be cheerful about during this season of stress and, hopefully, cheer.
Up today are commercials from rivals Target and Walmart.
Which is better? You decide.
What do you think of Target’s “Alice in Marshmallow Land” and Walmart’s “Gift List” commercials? Which does the better job of connecting with each chain’s core customers?