Are you a regifter? If yes, you are not alone.
According to a survey commissioned by Braun's Tassimo Hot Beverage System, sixty percent of people between 25 and 34 reported they have regifted in the past and planned to do so in the future. Nearly three-quarters say they regifted because they felt the item was perfect gift for the recipient. Thirty percent said they have regifted because they either had too little money or time to buy a present themselves.
Of course, the act of regifting means a retailer is losing a sale somewhere.
According to a Wall Street Journal report, some analysts believe retailers are partly responsible for creating the situation.
The use of restocking fees and stricter return policies, the theory goes, has led to consumers hanging on to gifts they would have returned in the past. Instead, when the situation arises for them to give a gift, they use the item(s) they have inventoried.
Discussion Questions: How pervasive is regifting and what does it mean for the retail business? Is there any way retailers can discourage the practice?