Breast cancer is now the most common form of cancer among women, affecting nearly 40,000 women in the U.K .a year. Most women who get the disease are past menopause, but more than 7,000 women a year are younger than 50 when they are diagnosed. The lifetime risk of developing breast cancer is now one in five. Men are also at risk, but at a much lower rate. About 200 men are diagnosed with breast cancer every year. Research suggests that changing diet could prevent as many as 35 in every 100 cancer cases.
Moderator Comment: Will news such as this affect consumption and thereby alter space allotment within the refrigerated case?
Look for an ad campaign with female celebrities and their Silk mustaches coming to your local billboard and the pages of women's magazines very soon. [George Anderson - Moderator]