Toys
"R" Us is looking to give shoppers a reason to visit its stores
more frequently with the rollout of the "R" Market store-within-a-store
concept that provides a wide range of kid-focused products including diapers,
infant formula, baby food, lunchbox items, paper goods, health and beauty
items, household cleaners and more.
Each "R" Market will feature roughly 1,300 items in a convenient shopping format located at the front of Toys "R" Us stores. The chain currently has "R" Markets in 260 stores with plans to roll the concept out to all of its 585 locations in the U.S. this year.
"As part of our business strategy, we are continually focused on improving the shopping experience for customers in our stores. This includes looking for new ways to provide busy parents with the convenience of finding everything they need for their kids under one roof," said Jerry Storch, chairman and CEO, Toys "R" Us, Inc., in a press release. "The introduction of 'R' Market offers customers a uniquely edited presentation of differentiated, kid-focused products from well-known manufacturers, as well as newer brands."
Discussion Questions: Is Toys "R" Us on the right path with the "R" Market? What do you see as the relevant strengths and/or weaknesses of the concept?