Trade Dimensions has syndicated its new On-Premise database, which delivers
universal coverage of On-Premise outlets where liquor, wine and/or beer are
consumed. According to the company, the new database incorporates the TDLinxTM
coding structure to provide liquor, wine and beer suppliers with a consistent
framework for information about on-premise outlets.
Trade Dimensions has also enhanced its retail/off-premise database offering, by adding fields that indicate the sale of liquor, beer and wine. The addition of these 270,000 on-premise outlets brings its database to more than 600,000 stores and outlet records.
Moderator Comment: How should retailers go about assessing competitive threats? What lessons should retailers be looking to learn from cross-channel intelligence?
One of the many Kmart lessons learned is that competition comes from many places and not just Bentonville, AK. To sum it up in two words - channel blurring. [George Anderson - Moderator]