Trade Dimensions Delivers On-Premise Information

Mar 27, 2002

Trade Dimensions has syndicated its new On-Premise database, which delivers
universal coverage of On-Premise outlets where liquor, wine and/or beer are
consumed. According to the company, the new database incorporates the TDLinxTM
coding structure to provide liquor, wine and beer suppliers with a consistent
framework for information about on-premise outlets.

Trade Dimensions has also enhanced its retail/off-premise database offering,
by adding fields that indicate the sale of liquor, beer and wine. The addition
of these 270,000 on-premise outlets brings its database to more than 600,000
stores and outlet records.

Moderator Comment: How should retailers go about assessing
competitive threats? What lessons should retailers be looking to learn from
cross-channel intelligence?

One of the many Kmart lessons learned is that competition
comes from many places and not just Bentonville, AK. To sum it up in two words
– channel blurring. [George
Anderson – Moderator

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