Triple Bottom Line Performance

Oct 08, 2003

By George Anderson

Scott Bedbury, founder and chief executive of Brandstream, and author of A New Brand World is a much sought after speaker on marketing and brand development issues. Here’s
a quote from Mr. Bedbury we found on a recent visit to the Fast Company Web site.

“We need to get beyond the single bottom line and measure a company’s performance by a triple bottom line. Financial profits alone aren’t enough. The results also need to be
good for people and for the environment.”

Moderator’s Comment: Do you agree with Scott Bedbury that a company’s bottom line assessment needs to go beyond profit and loss?

Is it possible to put people ahead of profits and still make a profit? [George
Anderson – Moderator

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