Through a special arrangement, presented here for discussion is a summary of a current article from the Retail TouchPoints website.
Playing against the selfishness often noted around the "selfie" smartphone photo, Uniqlo has launched the Uniqlo Selfless Selfie Project, an interactive global campaign created to inspire good deeds during the holidays.
Consumers are encouraged to take a selfie that promotes giving back. For example, they can publish images of themselves working with their local community or sharing a pledge about a friend or family member. Uniqlo states, "Make it unique, interesting and not just about you. Show us how you'll do a little good to make everyday life a little better."
They're then encouraged to, "Pledge your selfie to doing some everyday good. For whatever or whomever you want. Donate to a favorite cause, visit your grandmother, or be nice to a stranger, every day."
Participants then upload their images and pledge to social media using the #3DSelfie hash tag for a chance to make their very own 3D Selfie — a 6-inch replica of themselves — in-store at one of five global Uniqlo locations. The Japanese chain partnered with DOOB, a provider of 3D technology products and services, to install the 3D photo booth and printing technology at its flagships for the exhibition.
Up to 150 winners will be selected to have their 3D selfies become part of Uniqlo's in-store holiday marketing campaign on view at both its New York City and San Francisco flagship stores. The campaign also will take place in Berlin, London and Paris.
"The idea of a 3D Selfie is in and of itself kind of awesome," said Michael Kantrow, co-founder of Makeable, an agency that also worked on the project, in a statement. "So we paired that with the simple but provocative thought of a 'Selfless Selfie' to inspire consumers around the world to think differently about what a selfie could represent and symbolize."
The 3D photo booths at Uniqlo's flagships would be also apparently be selling mini-selfies. In June, Asda began introducing 3-D scanners at select stores across the United Kingdom, selling life-like mini-models of people at a starting price of £60 (U.S. $103).