By George Anderson
Mary-Kate and Ashley are putting on weight for followers of their fashion merchandise. Wal-Mart announced yesterday that it will begin selling mary-kateandashley and Faded Glory apparel in plus sizes at 1300 company stores.
"We realized that the assortment for girls in plus sizes can be limited," said Lorie Meyer, Wal-Mart vice president and divisional merchandise manager for girlswear in a released statement. "We understand that all customers, regardless of size, want to be fashionable, and we are pleased to increase our offerings for this young Wal-Mart customer."
Moderator's Comment: What are your thoughts on Wal-Mart's plus size announcement and the response of retailers in all channels to the plus size market?
Based on recent information from various health organizations, it seems plus side apparel is average size by US standards. Perhaps stores should be emphasizing "minus size" clothes if they're looking to capture a niche. [George Anderson - Moderator]