The world's largest retailer is planning a new subscription service called "Goodies" that will allow customers to receive foods not sold in its stores.
Neil Ashe, CEO of global e-commerce for Walmart, according to Reuters, said the program "will launch in the next month or so." The price of the program has yet to be set, but Mr. Ashe, according to AdAge, said to "think of it as cheap."
The sampling program, according to reports, will include artisanal packaged foods not sold in Walmart stores to help gauge customers' willingness to go outside the stereotypical Walmart shopper's comfort zone. The retailer will select the items that are included in each month's deliveries, but may eventually allow companies to pay to have their products included.