The various talent search shows on television have nothing on Walmart. The world's largest retailer has launched its very own search for talent, the kind that creates innovative new products, through a contest called "Get on the shelf." Winners of the contest will have their products placed on the chain's website and store shelves.
"Walmart has the best products at everyday low prices but we know there are some great undiscovered products that have not yet reached our shelves," said Venky Harinarayan, senior vice president of Walmart Global e-commerce and co-head of @WalmartLabs, in a press release. "For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Today, we are removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide."
Inventors can submit video entries of their products until February 22 at GetOnTheShelf.com. There will be two rounds of voting ending on April 24 with the winner and two runner-ups to announced at that time.