Contrary to popular belief, people still do read print magazines. At least, that's the case in Canada, according to Walmart.
Walmart Canada has launched a free, 100-page glossy lifestyle magazine just a few days, the Toronto Star reported, after Target published a 28-page flyer to support the opening of its first 24 stores in Canada.
Walmart Live Better, according to the retailer and its publishing partner Rogers Media, will be published six times a year as a glossy magazine. It will also be available online, on mobile devices and as an iPad app.
The theme of the lifestyle magazine which will cover beauty, fashion, food and home trends, is intended to reinforce Walmart's "Save Money, Live Better" mantra. Walmart Canada has said the English language magazine will have a print circulation of one million.
"Canadians want to be inspired by new ideas and stay on budget. With Walmart Live Better they don't have to make a choice. Our team of experts provide great ideas on how to make dollars go farther with style," said Sandra Martin, editor-in-chief of the magazine, in a statement.
Walmart first announced it was teaming with Rogers Media to publish the magazine last December.
Emma Fox, chief marketing officer for Walmart Canada, said in a statement at that time, "This magazine makes a lot of sense for us. Walmart Canada is a shopping destination for 89 percent of moms in Canada, and 20 million people visit our supercenters every month. Through the Walmart Live Better magazine we can share information that adds value for our customers."