Were This Year's Super Bowl Spots the Worst Ever?

Yesterday's Super Bowl proved, in the end, to be a memorable game. The same cannot be said for the commercials on the broadcast that were, for the most part, awful. In fact, there were only four spots, in my mind, that worked at all:

1. Tide (Joe Montana Miracle Stain)
2. Anheuser-Busch's (Clysedale and owner reunited)
3. Ram (Farmers)
4. Jeep (Families waiting)

Of the four, only Tide would have influenced me to purchase the product.

USA Today ran its annual Ad Meter of the game and the most popular spots in order were:

1. Anheuser-Busch (Clysdale and trainer)
2. Tide (Montana stain)
3. Ram (Farmers)
4. Doritos (Fashionista Dad)
5. Jeep (Families)
6. Kia (Space Babies)
7. Doritos (Goat 4 Sale)
8. NFL (Deion Sanders)
9. Hyundai (Kid assembles team)
10. Audi (Prom)

Advertising Age gave its highest mark (four stars) to:

1. Anheuser-Busch (Clydesdale and owner)
2. Samsung (The big pitch)
3. Coca-Cola (Security camera)
4. Tide (Montana miracle stain)

• The Complete 2013 USA TODAY Ad Meter Results - USA Today
• Budweiser's Clydesdale wins Ad Meter by a nose - USA Today
• Super Bowl Ad Review: The Good, the Bad, the Clydesdales - Advertising Age