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What (Gadgets) Women Want

Written by George Anderson

By George Anderson

It's time to dispel some myths about women, according to Nichole Monroe Bell of The Charlotte Observer.

For one, she writes, while many girls are very fond of diamonds, most would prefer to have a plasma TV instead, according to an Oxygen Media survey.

For another, women may have a thing about shoes but, given the choice between a pair of designer brand shoes and a top-of-the-line cell phone, most females are taking the phone.

Technology, Ms. Monroe Bell writes, is not just a "guy thing." Many women want the latest tech toys and gadgets. They are knowledgeable about what they are looking to buy and they're not willing to suffer retail employees (see men) who treat them in a condescending manner.

Discussion Questions: What are the most frequent and costly assumptions made by retail workers and/or businesses about female consumers? Do female shoppers need to be treated any differently than male customers? Are current training programs in use today addressing the social attitudes/preconceptions workers bring to their jobs about individuals based on sex, race, age, religion, etc.?

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