Things are looking bright for Wayfair as of late, according to a CNBC report authored by Gabrielle Fonrouge, as the furniture retailer saw sales strength stateside which hadn't been observed since the pandemic era.
"Wayfair on Tuesday said it saw its strongest growth in the U.S. and best free cash flow since the pandemic during its second quarter, as the online furniture company continues to take market share from legacy brick-and-mortar retailers," Fonrouge wrote.
"In the three months ended June 30, sales in Wayfair’s largest market grew 8.7% to $3.1 billion – the most the region has grown since 2020. That year, the overall home goods industry surged and Wayfair’s business grew 55%," she added.
Notable findings presented by the report include:
- The company delivered wins on both earnings per share and revenue: Wayfair notched EPS of 95 cents adjusted versus 89 cents anticipated, according to LSEG analysts. Revenue came in at $3.52 billion against $3.47 billion expected.
- Order count, customer count, and EBITDA up while average order value comes in a little light: Wayfair delivered 10.6 million orders versus 10.3 projected, held 21.7 million active customers gauged against 21.5 expected, and registered adjusted EBITDA of $242 million versus $230 anticipated. On the other hand, average order value was calculated at $332, falling shy of estimates of $337.57.
- Perigold is proving profitable: Wayfair's luxury brand, Perigold, is proving very lucrative, achieving growth of over 35% according to Wayfair CEO Niraj Shah. Other specialty brands beneath the Wayfair umbrella also saw growth of ~20%.
- Wayfair stock soars: As of a few minutes before 4 p.m. EST, Wayfair stock had jumped by a massive 28.77% in daily trading, hitting just under $116 per share.
Wayfair said sales in the US grew at their fastest clip since 2021 as the home furnishings retailer draws more new shoppers with growing number of brick and mortar stores, as well as its higher-end brands https://t.co/wl2rdcq7fy
— Bloomberg (@business) August 4, 2026
Fonrouge cited remarks made by Wayfair CFO Kate Gulliver, who suggested that the retailer is aiming at snatching market share in the furniture space from established brick-and-mortar players, describing this as a growth lever as the U.S. housing market is currently "stalled."
"Wayfair, a pandemic darling, has been working to get back to consistent growth and improve its profitability at a time when the overall home goods market remains under pressure due to tariffs, a sluggish housing market and a cash-strapped consumer," Fonrouge stated.
"In recent quarters, it’s found growth largely by winning over more shoppers, many of whom are looking for a better value as costs remain high, said Gulliver," she concluded.