Source: ThirdLove
It’s a fact. Finding quality, comfortable, flattering and beautiful lingerie, jeans and swimsuits are women’s top apparel challenges. I was impressed when I heard ThirdLove present at the pre-pandemic eTail West show.
Since I have some spare time on my hands these days and lingerie is apparently non-essential, I decided to give them a try. Here are the five reasons I am now hooked.
- Fit: Answer a few online questions with explanatory images and video clips and get recommendations for the best fit(s). The FitFinder tool was easy (and accurate) although, at first, I did think it was odd that the recommendations were emailed and not rendered while I was on the site. As I look back, however, it is good to have the email as a reference.
- Ease: There are free shipping and returns, so one tries on garments at home, not waiting half undone in a dressing room for a store associate to bring another size. The payment process was seamless with the usual options, as well as Apple Pay, Amazon Pay and installments.
- Selection: Eighty (!) sizes for each style — nearly twice as many as most other brands — including half-cup sizes for optimal fit. They also offer many shades of “nude” so customers can find garments that more closely match their skin color.
- Donations: ThirdLove takes back any product for up to 45 days. Returned bras are laundered and donated to women in need.
- Product: Bras are attractive, comfortable and becoming, which is the most important thing of all, especially during confinement.