Which spot gets your vote as the best U.S. Christmas commercial of 2016?

After six weeks of head-to-head competition, we’re ready to pick a winner for this year’s RetailWire Christmas Commercial Challenge. This year’s weekly winners were determined by Instant Poll results along with an analysis of discussion commentary from our BrainTrust panel of industry experts as well with views expressed from our community membership at large. Weeks one through five produced clear winners. In week six, however, while Toys “R” Us' “Exactly What You Wish For” spot won in the poll, Dick’s Sporting Goods’ “Sounds of the Season” commercial was the consensus choice in the discussion. To that end, we’re calling week six a tie and leaving it up to you to determine the ultimate winner of the season in the Instant Poll accompanying this article. Make your vote count! Week 1 – Kmart’s “Disguise” – YouTube Week 2 – Kohl’s “The Doll” – YouTube Week 3 – Amazon.com’s “Priest and Imam Meet For Tea” – YouTube Week 4 – Meijer’s “Do You See What I See?” – YouTube Week 5 – Macy’s “The Santa Project” – YouTube Week 6 (Tie) – Dick’s Sporting Goods’ “Sounds of the Season” – YouTube Week 6 (Tie) – Toys “R” Us “Exactly What You Wish For” – YouTube