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Who won the Super Ad Bowl this year?

Written by George Anderson
The creativity of commercials produced for the Super Bowl has been slipping for a few years. Many of the 2016 crop were barely up to preseason game standards, let alone the biggest stage in all of television. But that's just my opinion. What follows is what others had to say on the subject. Adweek listed the top five spots produced for the Super Bowl as:
  1. Jeep "Portraits" - This commercial used photos as a dramatic connection to the company's history.
  2. T-Mobile "Restricted Bling" starring Drake - The rapper happily agrees to numerous revisions made by lawyers to his song "Hotline Bling" song.
  3. Audi "Commander" - This spot takes off largely because of the soundtrack, David Bowie's "Starman."
  4. Heinz "Wiener Stampede" - What's not to love about dachsunds in hot dog costumes running across the field to their human masters dressed in Heinz condiments variety costumes.
  5. Doritos "Ultrasound" - This baby can't wait to be born to enjoy the taste of Doritos.
USA Today had the following 10 as its top spots based on its annual Ad Meter voting:
  1. Hyundai "First Date"
  2. Heinz "Wiener Stampede"
  3. Doritos "Ultrasound"
  4. Doritos "Doritos Dogs"
  5. Hyundai "Ryanville"
  6. Hyundai "The Chase"
  7. Honda "A New Truck to Love"
  8. Audi "Commander"
  9. Budweiser "Simply Put"
  10. Toyota "The Longest Chase"

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