The creativity of commercials produced for the Super Bowl has been slipping for a few years. Many of the 2016 crop were barely up to preseason game standards, let alone the biggest stage in all of television. But that's just my opinion. What follows is what others had to say on the subject.
Adweek listed the top five spots produced for the Super Bowl as:
- Jeep "Portraits" - This commercial used photos as a dramatic connection to the company's history.
- T-Mobile "Restricted Bling" starring Drake - The rapper happily agrees to numerous revisions made by lawyers to his song "Hotline Bling" song.
- Audi "Commander" - This spot takes off largely because of the soundtrack, David Bowie's "Starman."
- Heinz "Wiener Stampede" - What's not to love about dachsunds in hot dog costumes running across the field to their human masters dressed in Heinz condiments variety costumes.
- Doritos "Ultrasound" - This baby can't wait to be born to enjoy the taste of Doritos.
- Hyundai "First Date"
- Heinz "Wiener Stampede"
- Doritos "Ultrasound"
- Doritos "Doritos Dogs"
- Hyundai "Ryanville"
- Hyundai "The Chase"
- Honda "A New Truck to Love"
- Audi "Commander"
- Budweiser "Simply Put"
- Toyota "The Longest Chase"
- The 5 Best Ads of Super Bowl 50 - Adweek
- 2016 Ad Meter Results - USA Today
- Super Bowl 50 Ads - USA Today
- Super Bowl ads to put diversity on display - USA Today
- Super Bowl ads tune to classic rock - USA Today
- Adweek's Instant Reviews of the 2016 Super Bowl Ads - Adweek
- 6 Big Stats That Show Which Super Bowl Ads Really Resonated - Adweek