Whole Foods Goes Mobile
By Tom Ryan
Market last week launched a website optimized for web-enabled mobile devices.
The site basically provides customers with the features of wholefoodsmarkets.com
while on the go.
users can access Whole Foods’ selection of over 2,000 recipes; get store
information including hours, driving directions, store specials; as well
as peruse a calendar of events for their local store. It also includes
the “My List” feature that enables customers to create a shopping list
that can be emailed, sent to another phone, or shared with another user.
The mobile site
also features a store locator where customers can use a ZIP code search
to find the nearest Whole Foods Market store. It is available at http://m.wholefoodsmarket.com.
are at home, work, or out and about, our customers can now easily access
store information and what’s on sale at their local Whole Foods Market,” said
Bill Tolany, global coordinator of integrated media for Whole Foods, in
a statement. “Shoppers can also use their handheld devices to create shopping
lists and save their favorite recipes to ‘My Recipe Box,’ a popular feature
on our website.”
also gain access to articles from Whole Story, the blog of Whole Foods,
as well as other articles on organic/natural foods, recycling tidbits and
various causes. The mobile website currently includes a list of the top
ten holiday wines.
Questions: What do you think of Whole Foods’ mobile website? Is it enough
for now to primarily feature easy access to the main features of a retailer’s
standard consumer website? What different features should be on retailer’s
- Whole Foods
Market Launches m.wholefoodsmarket.com for Mobile Devices – Whole
- Whole Foods