Whole Foods Publishes Cookbook

Whole Foods Market has published The Whole Foods Market Cookbook: A Guide to Natural Foods with 350 Recipes written by Chef Steve Petusevsky and Whole Foods Market team members from throughout the country. The cookbook offers information about natural foods with a comprehensive glossary, healthful cooking advice, menu planning tips, recipes for children and wine and cheese recommendations. More than 200 recipes are vegetarian or vegan, but the book also offers a vast selection of recipes featuring fish, seafood, poultry and meat.

Chapters include: stocks, soups and chilies, big and small salads, hand to mouth, between the bread, beans, legumes and whole grains, one-pot meals, desserts, main attractions, burgers, patties and griddlecakes, beverages, nectars and smoothies, cooking with kids, pasta and other warming starches, on the side, sauces, dressings, dips and salsas, the cheese course, wine recommendations, a basic introduction to natural foods, cooking with natural foods, and how to build a natural foods pantry and menu suggestions.

Moderator Comment: What is more important for a retailer looking to build consumer loyalty - communicating a passion for food or having a loyalty card program?

Grocery retailers, by the nature of the business, should be foodies. Most supermarkets do not do a particularly good job in communicating this to consumers. The result is consumers largely make decisions on where to shop based on price perception. Price is not a sustainable marketing strategy for most. [George Anderson - Moderator]

• Whole Foods Market® Releases First Cookbook - Whole Foods Market