Whole Foods has no e-commerce function to speak of in the U.S., but the natural foods grocer is making gift hampers (baskets in American) available for purchase online in the U.K.
The company offers delivery anywhere
in the U.K. within two to three days of an order being placed.
According to the company's website, "Food in its purest state -- unadulterated
by artificial additives, sweeteners, colourings, and preservatives -- is the
best tasting and most nutritious food available. Here in our web shop we have
selected some delicious hampers and fruit baskets, all made with wholesome,
additive-free ingredients, and available to buy on line and delivered direct
to your door."
Among the items listed for sale on the site is the Italian Luxury basket containing "pesto, truffle cream, Rustichella spaghetti, spicy tomato and roasted garlic sauce, risotto rice and pumpkin risotto mix, grissini, brigantini, extra virgin olive oil, balsamic vinegar, Bitetto olives, artichoke hearts, amaretti, chocolate gindujoitti, panforte, Whole Foods Market Montepulciano and Soave Classico." It retails for £169.99 including delivery and the value-added tax.
The chain is also offering health and beauty baskets with items other than food including Rose Mini's Gift Set at £8.99 and the Jonathan Ward Black & White scented candle collection for £27.99.
Discussion Questions: Do you expect to see Whole Foods do something similar in the U.S. as it is doing with online ordering in the U.K.? What is your assessment of Whole Foods online and social media approach in the U.S.?