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Will c-suite shakeup lead to better digital results for Target?

Written by George Anderson

Image source: Target

Jason Goldberger, who was named Target’s chief digital officer in May, and who has served as president of Target.com since 2014, has left the company. On Friday, the retailer announced that Mr. Goldberger had left the company “effective immediately” and that his duties would be split between Mike McNamara, Target’s chief information officer, and Mark Tritton, the company’s chief merchandising officer. “I have complete confidence that Mike and Mark’s leadership will have an immediate and positive impact on the team and the business,” said Brian Cornell, Target CEO in a statement. Mr. Cornell positioned the change as necessary to “speed up decision making” and improve the company’s digital performance. Target.com achieved a sales gain of 16 percent in the most recent quarter even as the chain’s same-store revenues fell off 1.1 percent. Despite its gains, Target is generally viewed as losing ground to Amazon.com. Walmart’s recent acquisition of Jet.com may have also been a factor in the executive shakeup even if not openly acknowledged by Target’s management. Mr. Goldberger’s departure marks the second time in recent months that a member of Target’s c-suite has left the company. Former chief marketing officer Jeff Jones left to become Uber’s president.

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