DISCUSSION
Will digital coupons have consumers doing cartwheels for Target's app?
Written by George Anderson
They say that the first step in dealing with a problem is admitting to having one. Today, I must admit that I have a Target Cartwheel problem. You see, I can't walk into my local store without checking my app to see if I can get save an extra five percent or more on Simply Balanced organic milk or brand items I've been sent to pick up. The few times I've gone to the store and not saved money using Cartwheel has left me feeling ... unfulfilled.
The discounts applied at checkout are great. But my one gripe with Target has been that to find manufacturer coupon offers, I need to go to the chain's site and print them out for redemption in-store. How much easier would it be if manufacturer coupons were available in digital form on my Cartwheel app? I guess I'm going to find out soon. The retailer announced that it will test a function allowing "guests" (that's customers, in Target speak) to clip and redeem digital coupons using Cartwheel.
According to Statista, nearly 127 million people will use digital coupons in 2016. That's a little over six million more than in 2015. Target claims that Cartwheel users have saved more than $475 million since launching in 2013.