Amazon.com is looking to take the guesswork out of logging in. The e-tail giant has launched a new service, Login with Amazon, that will enable over 200 million of the company's customers to log in to its various sites as well as affiliates with a single password.
In a press release to announce the service, Amazon pointed to a Harris Interactive study from last year, which found Americans on the internet have five or more passwords to remember. By allowing customers to log in to additional sites using their Amazon account information, the company is looking to provide a smoother customer experience.
The first sites to use Login with Amazon were Zappos and Woot. Forty percent of Zappos' new customers used their Amazon account to sign in. Woot found that its customers overwhelmingly used Amazon when given the choice of social log-in options.
The service is available at no charge to developers.
"Login with Amazon enables app developers and website owners to leverage Amazon's trusted sign-in solution, allowing them to focus on providing a great experience for their customers," said Michael Carr, Amazon's vice president, eCommerce Services. "Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password."