Will Google Cut Amazon Down to Size?
Google is coming after Amazon.com, just not with brick and mortar stores as Android chief Andy Rubin told reporters at Mobile World Congress earlier this week.
According to a report in Wired, Google’s search engine technology is the weapon that a wide variety of companies are using in attempts to take market share away from Amazon.
Among the firms competing with Amazon is Inkling, a digital textbook publisher, which divides chapters into "cards" that can be viewed for free for a limited period of time. Each card, which has its own URL, is indexed and appears in Google searches. The search results, in effect, act as a storefront for Inkling.
Matt MacInnis, founder and CEO of Inkling, told Wired consumers search online "looking for knowledge. They’re not looking for books. They never were."
- Google’s Rubin: No Need for Retail Stores – AllThingsD
- Amazon May Seem Unstoppable, But Google Is Powering the Counterattack – Wired
Which of the various Google technologies and/or businesses represent the most significant challenges to Amazon.com? What Amazon technologies provide it with the greatest protection from the Google threat either directly or indirectly?