Jennifer Lopez has a new role and this time it's on the really small screen. Ms. Lopez is the new creative force and majority shareholder behind Viva Móvil, a new mobile retail concept catering to Latinos.
"As Latinos, we do things differently, including how we shop for wireless devices," said Ms. Lopez at the CTIA wireless industry trade show in Las Vegas. "Right now, there are stores geared to everybody, but not ones that are made specifically for our community. The Latino community has been underserved."
According to a press release put out by Verizon Wireless, a partner with Ms. Lopez in the venture, a higher percentage of Latinos (75 percent) own smartphones than the population as whole (63 percent).
"We used to do things on our own, but we realized partnering was the best way to go here," Marni Walden, CEO of Verizon Wireless, told CNN. "To stay on the path of having the best customer experience, we knew we had to do more, and that's why Viva Móvil is so important to us."
The first Viva Móvil will open June 15 in Manhattan. The venture plans to open stores in at least 14 other cities with large Latino populations, including Los Angeles and Miami.
In the meantime, consumers interested in experiencing Viva Móvil can order from its website (getviva.com) or through its Facebook page.
- Viva Móvil by Jennifer Lopez & Verizon
- Viva Movil Social Commerce on Facebook
- Revolutionizing the Wireless Shopping Experience - Verizon Wireless
- JLo's new gig: Verizon retailer - CNNMoney
- Verizon Wireless, Jennifer Lopez Partner to Launch Viva Movil, Mobile Retailer Aimed at Latino Market - All Things D