Source: beGlammed Facebook page
Brides looking to have their makeup and hair done before they walk down the aisle and others looking for beauty treatments at home, special occasion or not, can now go to Macy’s website to schedule a visit from a stylist.
Yesterday, Macy’s and beGlammed, an on-demand beauty service, announced a partnership that will let the department store’s customers schedule in-home visits from more than 1,200 stylists in 22 markets around the U.S.
Shawn Outler, senior vice president, leased businesses at Macy’s, called beauty “a core signature business” for the retailer and “a platform for profitable growth” in an interview with the Los Angeles Times.
“Today, we sell beauty products, and we have a very loyal customer that comes to us for that, but the customer is evolving and not only just for big events,” said Ms. Outler. “I think there is a need for your everyday girl across the country to get her makeup done and do it her way. As on-demand services grow in general, we believe there is a huge opportunity.”
Macy’s and beGlammed will promote this new venture through multiple channels including a dedicated landing page on macys.com as well as exclusive offers vial e-mail. In-store signage, social media promotions and special events will also support the marketing effort.
The department store’s customers will be able to book in-home appointments at macys.com/beGlammed. Individual hair and makeup services range from $25 to $185. Current markets served by beGlammed include Atlanta, Austin, Boca Raton, Boston, Chicago, Dallas/Fort Worth, Fort Lauderdale, Houston, Inland Empire (CA), Las Vegas, Los Angeles, Miami, Nashville, New York, Orange County (CA), Orlando, Palm Beach, Phoenix, San Diego, San Francisco and Scottsdale. The company plans to expand to new markets in the future.