J.C. Penney wants its long lost customers to come back to the chain and it's created a commercial for that very purpose.
The voiceover reads: "It's no secret, recently J.C. Penney changed. Some changes you liked and some you didn't, but what matters from mistakes is what we learn. We learned a very simple thing, to listen to you. To hear what you need, to make your life more beautiful. Come back to J.C. Penney. We heard you. Now, we'd love to see you."
According to Forbes, the commercial will run nationally on television this week as well as online. As of 10:50 p.m. ET last night, 26,309 people liked the commercial on Penney's Facebook page. On YouTube, the video had 144 thumbs up and 72 thumbs down at the same time.
![[Image: Penney Apology Spot]](/public/images/discussions/16745/penney-apology-still.jpg)