Flash sales sites are not dead, despite rumors to the contrary. They've just gone Hollywood. Earlier this week, Rue La La announced it is partnering with the hit ABC show, "Dancing with the Stars," to offer themed boutiques on its site.
The first boutique, which went live this past Monday, included dance-worthy women's clothing, including "heels, fun and flirty dresses and leather pants." Rue La La will open a new boutique over the following three Mondays to highlight the theme of each week's show.
Rue La La's public relations & brand communications director, Trisha Spillane, called teaming up with the show "a very natural partnership for us."
"Rue is approachable and fun with a little sass thrown in and 'Dancing with the Stars' has embodied the same spirit for 21 seasons. For season 22, we can't wait to team up and share the stage," said Ms. Spillane in a statement.
To promote its tie-in, Rue La La is offering members the chance to win two tickets to a live taping of the show's season finale, along with $2,500 in cash to help them make the trip. The sweepstakes runs through March 30.
The flash sales site is hoping that its tie-in will introduce the brand to the millions of fans of the show. Citing Nielsen as its source, Internet Retailer (IR) reported that "Dancing with the Stars" was the tenth most popular regularly televised program in 2015 with an average of 14.6 million viewers on a weekly basis. Rue La La is listed as 84 on IR's 2015 Top 500 Guide.
- Rue La La and ABC's "Dancing with the Stars" Cha Cha in Exclusive Partnership - Rue La La/PRNewswire
- Rue La La taps its way onto the 'Dancing with the Stars' bandwagon - The Boston Globe
- Flash-sale e-retailer Rue La La goes dancing - Internet Retailer