By George Anderson
A study from Forrester Research says that female shoppers have no clear preference when it comes to shopping in either Lowe's or Home Depot.
According to Reuters, "Home improvement industry analysts have said in the past that Lowe's had an edge with women, with securities firms such as Natexis Bleichroeder saying the retailer's wide aisles and bright lighting are more appealing to females."
Moderator's Comment: Is Lowe's or Home Depot more consumer-friendly?
Christopher Kelley of Forrester believes Lowe's and Home Depot would benefit from using technology such as self-service checkouts.
Our view is that Lowe's is gaining ground because of the human element. Shoppers, regardless of demographic distinctions, respond to service. Personal experience tells us that Lowe's is out in front of its larger rival in this respect. [George Anderson - Moderator]